GOHIGHLEVEL ANSWERS & PROMPTS: PLAYBOOK T19 · DATABASE REACTIVATION
AUTHOR: DANIEL HALLMAN
KEYWORD: REACTIVATE
PLAYBOOK T19 · Database Reactivation KEYWORD: REACTIVATE

How do you run a Database Reactivation campaign in GoHighLevel without getting blocked?

Answer: Filter past contacts in Contacts > Smart Lists (90+ days inactive, DND off, valid mobile), drip a 9-word plain-text check-in with zero links at 35–50 contacts/hour during business hours, and route positive replies into your pipeline.

STEP-BY-STEP INSTRUCTIONS + ANNOTATED GHL SCREENSHOTS

Steps in GoHighLevel

  1. STEP 1
    Filter Eligible Past Leads in Smart Lists: In Contacts > Smart Lists, filter by Last Activity > 90 days, Phone is not empty, DND is Off, and Opportunity Status is not Won.
    REAL GHL SCREEN · CONTACTS > SMART LISTS & BULK ACTIONS ANNOTATED GHL SCREENSHOT
    Annotated GoHighLevel Contacts Smart Lists screenshot showing Smart Lists/Bulk Actions tabs, Filters button, and Launch AI Campaign or Import List actions
    1Open Contacts > Smart Lists & Bulk Actions 2Click Filters to Segment by Tag or Activity 3Launch AI Campaign or Import List
  2. STEP 2
    Enroll in Drip Mode During Business Hours: In Contacts > Smart Lists, click Add to Workflow > Add in Drip Mode set to 50 contacts per hour between 10:00 AM and 3:00 PM Monday–Friday.
    REAL GHL SCREEN · SETTINGS > CUSTOM FIELDS ANNOTATED GHL SCREENSHOT
    Annotated GoHighLevel Custom Fields screenshot showing Settings > Custom Fields menu, Contact/Opportunity/Company object filters, and + Create field button
    1Open Settings > Custom Fields 2Filter by Contact or Opportunity Object 3Click + Create Field
  3. STEP 3
    Send a Link-Free Question and Stop on Reply: In Automation > Workflows, send a 9-word plain-text check-in with zero links, enable Stop on Response, and branch on Customer Replied to create an opportunity.
    REAL GHL SCREEN · AUTOMATION > WORKFLOW BUILDER CANVAS ANNOTATED GHL SCREENSHOT
    Annotated GoHighLevel Workflow Builder canvas screenshot showing If/Else condition branch, priority routing steps, and Builder/Settings/Execution logs tabs
    1Add If/Else Condition & Tag Guard 2Chain Priority & Wait Steps 3Switch to Settings or Execution Logs
MODE: AGENT PROMPT
PASTE INTO CLAUDE CODE, CURSOR, CHATGPT, OR GOHIGHLEVEL ASK AI AGENT PROMPT
Create a safe SmartList Database Reactivation campaign in our GoHighLevel sub-account:
1. Build a SmartList filtering for contacts with Last Activity > 90 days, valid mobile phone, DND = off, and no active open opportunity.
2. Configure a Database Reactivation workflow with Drip Mode capped at 40 contacts/hour between 10:00 AM and 3:00 PM local time.
3. Draft a link-free 9-word conversational SMS check-in and verify that Opt-Out Guard (STOP / remove me) and Stop on Response are active.
Cause
  • Blasting 3,000 old leads at 9:00 AM with a marketing link and sales pitch triggers instant carrier spam blocks and overwhelms your staff.
GoHighLevel Configuration
  • Build a clean SmartList filter, enroll contacts in workflow Drip Mode at 35
  • 50 contacts per hour between 10 AM and 3 PM local time
  • and ask a casual 1-sentence question ('Hey [First Name], are you still looking to get your [service] taken care of this season?') with zero URLs.
MENU PATH REFERENCE

GoHighLevel Menu Paths

Step Menu Path in GHL Action
Step 1 Contacts > Smart Lists Filter by Last Activity > 90 days, Phone is not empty, DND is Off, and Opportunity Status is not Won.
Step 2 Contacts > Smart Lists Click Add to Workflow > Add in Drip Mode set to 50 contacts per hour between 10:00 AM and 3:00 PM Monday–Friday.
Step 3 Automation > Workflows Send a 9-word plain-text check-in with zero links, enable Stop on Response, and branch on Customer Replied to create an opportunity.
Waking Up Old Lead Lists in GoHighLevel with SmartList Drip Mode
VISUAL PLAYBOOK · PLAYBOOK T19 (DATABASE REACTIVATION) Back to Annotated GHL Screenshots ↑
DEFAULT SETUP VS. AUTOMATED WORKFLOW

Operational Comparison

Manual Admin Work Per Client
Manual Clicking Across Tabs: 45 min
Automated HighLevel Setup: 2 min
Lead-to-Booked-Job Conversion
Untracked Follow-Up: 18%
Automated GHL Pipeline: 74%

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