GOHIGHLEVEL ANSWERS & PROMPTS: PLAYBOOK T20 · UNIFIED INBOX & CHAT
AUTHOR: DANIEL HALLMAN
KEYWORD: INBOX
PLAYBOOK T20 Unified Inbox & Chat AGENT PROMPT + GHL MCP

How do you run Instagram and Facebook Comment-to-DM natively inside GoHighLevel's Unified Inbox?

Short Answer: Use HighLevel's built-in 'User Comments on a Post' workflow trigger to reply publicly to the comment and send an instant Instagram or Facebook DM—keeping every reply inside one Unified Conversations Inbox.

What Usually Happens

Paying for a third-party comment-to-DM tool splits social messages away from SMS and call history, leaving sales reps blind when an Instagram lead also calls or texts.

How We Fix It in HighLevel

Connect Instagram and Facebook directly in HighLevel Integrations, trigger a workflow when someone comments your keyword on a Reel or post, auto-reply to their public comment, and send the DM straight from HighLevel.

3-Step Implementation Checklist

  1. Connect your Facebook Page and Instagram Professional Account under Settings -> Integrations in GoHighLevel.
  2. Create a workflow with the trigger 'Facebook / Instagram — User Comments on a Post' filtered by your keyword (e.g. Contains phrase `GUIDE` or `QUOTE`).
  3. Add two actions: 'Reply in Comments' ('Just sent it to your DMs!') and 'Send Instagram/Facebook Interactive Messenger DM' with a quick-reply button that delivers the link.
MODE: AGENT PROMPT
PASTE THIS PROMPT INTO CLAUDE CODE, CURSOR, CHATGPT, OR YOUR GHL ASSISTANT SAFE READ-FIRST WORKFLOW
Configure native Instagram and Facebook Comment-to-DM automation inside our GoHighLevel sub-account:
1. Create a workflow triggered on both "Instagram — User Comments on a Post" and "Facebook — User Comments on a Post" matching our trigger keyword.
2. Add a public comment reply action so the post gets engagement credit, followed by a direct Messenger/Instagram DM asking them to tap a quick-reply button to receive the resource.
3. Tag the contact with the campaign keyword so all follow-ups appear in the Unified Conversations Inbox.
Running Native Instagram and Facebook Comment-to-DM in GoHighLevel Unified Inbox
ARCHITECTURE DIAGRAM · PLAYBOOK T20 (UNIFIED INBOX & CHAT) View in Full GoHighLevel Hub →

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