GOHIGHLEVEL ANSWERS & PROMPTS: PLAYBOOK T20 · UNIFIED INBOX & CHAT
AUTHOR: DANIEL HALLMAN
KEYWORD: INBOX
PLAYBOOK T20 · Unified Inbox & Chat KEYWORD: INBOX

How do you set up Instagram and Facebook Comment-to-DM in GoHighLevel?

Answer: Use HighLevel's built-in User Comments on a Post workflow trigger in Automation > Workflows to reply publicly to the comment and send an instant Instagram or Facebook DM, logging every reply in Conversations.

STEP-BY-STEP INSTRUCTIONS + ANNOTATED GHL SCREENSHOTS

Steps in GoHighLevel

  1. STEP 1
    Connect Facebook and Instagram Accounts: In Settings > Integrations, connect your Facebook Page and Instagram Professional Account with messaging permissions enabled.
    REAL GHL SCREEN · MARKETING > SOCIAL PLANNER & COMMENT DM ANNOTATED GHL SCREENSHOT
    Annotated GoHighLevel Marketing Social Planner screenshot showing Social Planner tab, Comment-to-Lead settings, and + New Post button
    1Click Marketing > Social Planner 2Turn Social Comments into CRM Leads 3Connect + Socials & Click + New Post
  2. STEP 2
    Add the User Comments on a Post Trigger: In Automation > Workflows, add the Facebook / Instagram — User Comments on a Post trigger filtered by Contains Phrase (GUIDE or QUOTE).
    REAL GHL SCREEN · AUTOMATION > WORKFLOW BUILDER CANVAS ANNOTATED GHL SCREENSHOT
    Annotated GoHighLevel Workflow Builder canvas screenshot showing If/Else condition branch, priority routing steps, and Builder/Settings/Execution logs tabs
    1Add If/Else Condition & Tag Guard 2Chain Priority & Wait Steps 3Switch to Settings or Execution Logs
  3. STEP 3
    Reply Publicly and Send the Interactive DM: In Automation > Workflows, add Reply in Comments (Just sent it to your DMs!) followed by Instagram / Facebook Interactive Messenger with a quick-reply button.
    REAL GHL SCREEN · AUTOMATION > WORKFLOWS ANNOTATED GHL SCREENSHOT
    Annotated GoHighLevel Automation Workflows screenshot showing Automation sidebar item, + Create Workflow button, and Global Workflow Settings
    1Click Automation in Left Menu 2Click + Create Workflow or Build with AI 3Check Global Workflow Settings
MODE: AGENT PROMPT
PASTE INTO CLAUDE CODE, CURSOR, CHATGPT, OR GOHIGHLEVEL ASK AI AGENT PROMPT
Configure Instagram and Facebook Comment-to-DM automation inside our GoHighLevel sub-account:
1. Create a workflow triggered on both "Instagram — User Comments on a Post" and "Facebook — User Comments on a Post" matching our trigger keyword.
2. Add a public comment reply action so the post gets engagement credit, followed by a direct Messenger/Instagram DM asking them to tap a quick-reply button to receive the resource.
3. Tag the contact with the campaign keyword so all follow-ups appear in the Conversations tab.
Cause
  • Paying for a third-party comment-to-DM tool splits social messages away from SMS and call history, leaving sales reps blind when an Instagram lead also calls or texts.
GoHighLevel Configuration
  • Connect Instagram and Facebook directly in HighLevel Integrations, trigger a workflow when someone comments your keyword on a Reel or post, auto-reply to their public comment
  • and send the DM straight from HighLevel.
MENU PATH REFERENCE

GoHighLevel Menu Paths

Step Menu Path in GHL Action
Step 1 Settings > Integrations Connect your Facebook Page and Instagram Professional Account with messaging permissions enabled.
Step 2 Automation > Workflows Add the Facebook / Instagram — User Comments on a Post trigger filtered by Contains Phrase (GUIDE or QUOTE).
Step 3 Automation > Workflows Add Reply in Comments (Just sent it to your DMs!) followed by Instagram / Facebook Interactive Messenger with a quick-reply button.
Running Native Instagram and Facebook Comment-to-DM in GoHighLevel Conversations
VISUAL PLAYBOOK · PLAYBOOK T20 (UNIFIED INBOX & CHAT) Back to Annotated GHL Screenshots ↑
DEFAULT SETUP VS. AUTOMATED WORKFLOW

Operational Comparison

Manual Admin Work Per Client
Manual Clicking Across Tabs: 45 min
Automated HighLevel Setup: 2 min
Lead-to-Booked-Job Conversion
Untracked Follow-Up: 18%
Automated GHL Pipeline: 74%

Related Questions

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