Paying for a third-party comment-to-DM tool splits social messages away from SMS and call history, leaving sales reps blind when an Instagram lead also calls or texts.
Connect Instagram and Facebook directly in HighLevel Integrations, trigger a workflow when someone comments your keyword on a Reel or post, auto-reply to their public comment, and send the DM straight from HighLevel.
Configure native Instagram and Facebook Comment-to-DM automation inside our GoHighLevel sub-account: 1. Create a workflow triggered on both "Instagram — User Comments on a Post" and "Facebook — User Comments on a Post" matching our trigger keyword. 2. Add a public comment reply action so the post gets engagement credit, followed by a direct Messenger/Instagram DM asking them to tap a quick-reply button to receive the resource. 3. Tag the contact with the campaign keyword so all follow-ups appear in the Unified Conversations Inbox.
# 1. MCP Tool Call (ghl-crm-mcp)
{
"tool": "workflows_create_from_recipe",
"arguments": {
"location_id": "<YOUR_LOCATION_ID>",
"recipe": "social_comment_to_dm_native",
"channels": ["instagram", "facebook"],
"keyword": "GUIDE",
"dry_run": true
}
}
# 2. Or run via ghl-crm Rust CLI
ghl-crm workflows apply-recipe --location-id <YOUR_LOCATION_ID> --recipe ig-fb-comment-dm --dry-run
Move all pricing and policy facts out of the main prompt into a 20+ FAQ Knowledge Base, add an explicit rule to never guess unlisted prices, and place a tag guard (`ai-conv-paused` / `vip-human-only`) in front of every AI workflow node.
PLAYBOOK T10 · Workflows & AutomationConsolidate external glue subscriptions into native HighLevel Workflows (Format Data, Math Operation, Calendars v2 with Stripe, and Customer Commented on Post triggers) to save $195+/month per location.
PLAYBOOK T03 · Unified Inbox & ChatTrigger HighLevel DND immediately on opt-out keywords (STOP, CANCEL, UNSUBSCRIBE) and place an `ai-conv-paused` tag check before every Conversation AI workflow step.
PLAYBOOK T21 · Ad Attribution & CAPIStop firing your primary ad conversion pixel on raw form submissions; instead, fire HighLevel's native Facebook Conversion API (CAPI) and Google Offline Conversion workflow actions when the pipeline stage moves to 'Appointment Booked' or 'Job Won'.
Connect Claude Code, Cursor, or OpenAI Codex to our ghl-tools MCP Server & Rust CLI for 30-second sub-account doctor checks, --dry-run previews, and snapshot diffs—or start/upgrade your GoHighLevel plan through our partner link to unlock up to $612+ in implementation kits (including Voice, Conversation & Knowledge Base Kit ($47)) and our weekly live engineering clinics.